Shaping Involves

question 72

Multiple Choice

Shaping involves

• A) taking consumers through a series of successive steps to lead them to a desired response.
• B) focusing consumer attention on processing the positive attributes of the brand so that they will form a positive overall evaluation.
• C) focusing consumer attention on processing the negative attributes of the competing brand so that they will form a negative overall evaluation.
• D) the strengthening of brand associations.
• E) utilizing the law of small numbers to form evaluations.

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Definitions:

Audience Members

Individuals who are present to watch, listen to, or read a performance, presentation, or text.

Critical Thinking

The objective analysis and evaluation of an issue in order to form a judgment, involving logical reasoning and questioning assumptions.

Logical Conclusion

The final part of an argument or process, derived through reasoning from the premises or evidence presented.

Digital Information Fluency

The ability to find, evaluate, and use digital information effectively, critically, and ethically.