What Is the Best Way to Attract the Brand Loyal

question 2

Multiple Choice

What is the best way to attract the brand loyal customers of a competing brand?

• A) discount coupons
• B) special promotions such as contests and sweepstakes
• C) a frequency program where every 12th item purchased is free
• D) shaping
• E) It is usually better to avoid marketing to these consumers as they are already strongly committed to the competitor's brand.

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Definitions:

Uncertainty

A condition where the outcome of an event or the effect of a decision is unknown.