John Really Did Not Think Much About Wind Out Breath

question 61

Multiple Choice

John really did not think much about Wind Out breath mints until he bought a pack and realized how strong they were.Then he decided he liked them.This is an example of how,for these types of products,

• A) strong attitudes are more likely to develop after purchase.
• B) advertising has a strong effect on purchase.
• C) word of mouth has a strong effect on purchase.
• D) repetition has little effect on decision making.
• E) processing of information about attributes can affect purchase.

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Definitions:

Replication

Repeating the essence of a research study, usually with different participants in different situations, to see whether the basic finding extends to other participants and circumstances.

Representative

Serving as a typical or characteristic example of a group, concept, or category.

Random Sample

A sample that fairly represents a population because each member has an equal chance of inclusion.

Behaviors Or Attitudes

Observable actions or mental positions held by individuals towards objects, people, or concepts.