Examlex
Choice tactics allow consumers in common,repeat-purchase situations to
Hedonic Treadmill
The observed tendency of humans to quickly return to a relatively stable level of happiness despite major positive or negative events or life changes.
Richard Easterlin
An economist known for the "Easterlin Paradox," suggesting that beyond a certain income level, happiness does not increase with wealth.
Heuristics
Mental shortcuts or rules of thumb that simplify decision-making processes, often used when facing complex problems.
Hedonic Treadmill
The hedonic treadmill is a theory suggesting that people consistently return to a relatively stable level of happiness despite major positive or negative events or life changes.
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