In One Study,eye-Catching Displays Increased Sales of Frozen Dinners by 245

question 92

Multiple Choice

In one study,eye-catching displays increased sales of frozen dinners by 245 percent,laundry detergent by 207 percent,and salty snacks by 172 percent.This is best thought of as an example of marketers attempting to

• A) shape buyers' habits.
• B) capture the habitual buyer's attention.
• C) reinforce purchasing behavior.
• D) punish incorrect purchasing behavior.
• E) utilize the strength of brand associations to promote products.

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Definitions:

Financial Literacy

The ability to understand and use various financial skills, including personal financial management, budgeting, and investing.

Whistle-Blowers

Individuals who expose illegal practices or unethical conduct within an organization to the authorities or the public.

Antitrust Laws

Laws designed to promote fair competition for the benefit of consumers, preventing monopolies and other activities that could restrict trade.

Competitive Strategies

Approaches adopted by businesses to gain a competitive edge over rivals, including differentiation, cost leadership, and focus strategies.