An Out-Of-Stock Condition Could Force a Consumer to Break a Habit

question 50

Multiple Choice

An out-of-stock condition could force a consumer to break a habit because

• A) she will have a negative impression of the brand.
• B) she will forget about the brand.
• C) there will be fewer brand associations to process, thus breaking the consumer's purchasing habit.
• D) without a strong preference, the consumer is more likely to buy another brand than go to another store.
• E) of a lack of affective processing.

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Definitions:

Cataclysmic Events

Large-scale and often sudden events causing great damage or suffering, such as natural disasters or wars.

Intentional Acts

Deliberate actions taken by individuals, often with a specific purpose or outcome in mind.

Personal Optimism

An individual's tendency to hold a positive outlook towards their future or the outcome of specific endeavors.

Coping With Stress

Various strategies and methods used by individuals to handle, reduce, or manage their stress and its effects on their lives.