If a Large Proportion of One's Consumers Are Purchasing by Habit,marketers

question 79

Short Answer

If a large proportion of one's consumers are purchasing by habit,marketers need to be very concerned about losing consumers.What can they do about this?

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Definitions:

Endorsement

The act of signing one's name on the back of a check or other negotiable instrument, or adding a provision to an insurance policy, indicating approval or transfer of rights.

Payee

The individual or entity to whom money is paid or owed, especially in the context of checks or electronic transfers.

Fraud

Deceptive action designed to provide an unfair advantage or benefit to the individual or entity committing the fraud.

HDC

Holder in Due Course, a term in negotiable instruments law referring to someone who has acquired a negotiable instrument in good faith for value, with certain protections.