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What strategies can a marketer implement to increase customer retention?
Dividends
Payments made by a corporation to its shareholder members, usually derived from the company's profits.
Book Value
The net worth of common equity according to a firm’s balance sheet.
Common Shares
Equity securities that represent ownership in a corporation, providing voting rights and potential dividends.
Replacement Cost
The cost to replace an asset of a company at the present time, according to its current worth.
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