When the Consumer Is Highly Motivated to Learn,and Evidence About

question 10

Multiple Choice

When the consumer is highly motivated to learn,and evidence about the top dog is unambiguous,the marketer simply needs to try

• A) information infilling.
• B) creating a framework.
• C) reinforcing the agenda.
• D) blocking exposure to evidence.
• E) explaining the experience.

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Definitions:

Depth Cue

A visual or auditory signal that provides information about the distance or three-dimensional characteristics of an object or scene.

Visual Cliff

An experimental apparatus used to study depth perception and fear of heights in infants and young animals.

Depth Perception

The ability to perceive the world in three dimensions (3D) and to judge the distance of objects.

Innate

Inborn or natural characteristics or abilities not acquired or learned.