Fred Felt a High Level of Satisfaction with His New

question 13

Multiple Choice

Fred felt a high level of satisfaction with his new computer right after purchase,but his satisfaction steadily declined over time.He is most likely what is known as a ____ consumer.

• A) highly affective
• B) high-involvement
• C) low-involvement
• D) high need for cognition
• E) low need for cognition

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Definitions:

False Memory

A psychological phenomenon where a person recalls something that did not happen or recalls it differently from the way it actually happened.

Eyewitness Memory

The recollection by individuals of events they have witnessed, important in the context of legal testimony and identification procedures.

Schemata

Cognitive structures or frameworks that help organize and interpret information in the brain.

Imagined Elements

Components or aspects of thought that exist purely in the mind and are not based on actual sensory experiences or reality.