Dissatisfaction Would Likely Lead to All of the Following Except

question 19

Multiple Choice

Dissatisfaction would likely lead to all of the following except

• A) habitual purchase.
• B) lost sales.
• C) negative word of mouth.
• D) complaints.
• E) lower profits.

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Definitions:

Social Group

A collection of individuals who interact with each other and share similar characteristics and a sense of unity.

Commitment

refers to the state or quality of being dedicated to a cause, activity, or relationship, often reflected in behavioral persistence and emotional investment.

Door-In-The-Face

A strategy where an initial, larger request is made knowing it will probably be refused, followed by a smaller more reasonable request.

Foot-In-The-Door

A persuasion technique that involves getting a person to agree to a large request by first setting them up to agree to a modest request.