Explain Why Customer Satisfaction May Not Be Enough to Keep

question 32

Essay

Explain why customer satisfaction may not be enough to keep customers loyal.

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Definitions:

Theoretical Distribution

A mathematical function that describes all the possible values and likelihoods that a random variable can take within a given range.

F-ratios

A statistical measure calculated by dividing the variance between groups by the variance within groups in the context of an ANOVA test.

F-ratio

A statistic used in ANOVA to compare the variance among group means to the variance within groups; it assesses whether the means are significantly different.

Variability

A statistical measure that indicates the extent to which data points in a dataset differ from the average value.