When Used as Data for Sociological Analysis by a Researcher

question 35

Multiple Choice

When used as data for sociological analysis by a researcher not involved in the original data collection, national opinion polls and Census data are considered

• A) invalid.
• B) unreliable.
• C) secondary data.
• D) primary data.

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Definitions:

Marketing Tactics

The detailed day-to-day operational marketing actions for each element of the marketing mix that contribute to the overall success of marketing strategies.

Marketing Strategies

Planned actions or approaches designed to promote and sell products or services.

Evaluation Phase

A stage in a process or project where performance or outcomes are assessed against set criteria or objectives.

Positioning Studies

Research activities designed to understand how a brand, product, or company is perceived in the marketplace relative to competitors, aiding in marketing strategy development.