In Weight Watchers,consumers Who Adhere to the Norms by Losing

question 49

Multiple Choice

In Weight Watchers,consumers who adhere to the norms by losing weight are rewarded by group praise.This is an example of a marketer

• A) using coercive power through associative groups.
• B) using coercive power through aspirational groups.
• C) utilizing the reactance effect.
• D) reacting against homophily.
• E) creating norms for group behavior.

---

Definitions:

Information Dependence

The extent to which individuals or organizations rely on others for obtaining information.

Motorcycle Convention

A large gathering or event where motorcycle enthusiasts, manufacturers, and vendors come together to showcase, discuss, and celebrate motorcycle culture and technology.

Common Information Effect

A group decision-making bias where shared information is given more importance than unshared or unique information during discussions.

Unique Information

Refers to data or insights that are not commonly known or widely distributed.