Which Types of Reference Groups Are Best for Marketers to Target

question 94

Short Answer

Which types of reference groups are best for marketers to target?

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Definitions:

Descriptive

Pertaining to the detailing or explanation of characteristics.

Experimental

Pertaining to a method of research in which variables are manipulated to observe their effects on other variables, typically within a controlled environment.

Anecdotal

Information based on personal accounts, observations, or stories, rather than systematic scientific evaluations.

Explanatory

Serving or intended to explain or make clear.