How Does Consumer Socialization Occur

question 21

Short Answer

How does consumer socialization occur?

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Definitions:

Undesired Self

Refers to the aspects of oneself that a person does not wish to identify with or sees as contrary to their ideal or desired self-image.

Ought Self

Represents an individual's understanding of what others expect them to be, often focused on duties, obligations, and societal expectations.

Preexisting Attitudes

Attitudes or opinions that an individual holds before being exposed to new information or experiences.

Punish

To impose a penalty on someone as consequence for their wrongdoing or unacceptable behavior.