A Reference Group Is Best Thought of as a Set

question 18

Multiple Choice

A reference group is best thought of as a set of people

• A) who are related by common generational values and share the same fashions or fads.
• B) with whom individuals compare themselves to guide their attitudes, knowledge, and/or behavior.
• C) who have a similar set of needs and goals spread over time.
• D) who have a similar socioeconomic level and can provide a reference point for marketers to target.
• E) who are high in need for cognition upon whom marketers can rely for information.

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Definitions:

SAT Scores

Standardized test scores used in the United States for college admissions, measuring students' readiness for college academics in areas like math, evidence-based reading, and writing.

College Grades

College grades are a system of evaluation used to measure students' academic performance and understanding of course material in higher education.

White Students

Refers to learners who are identified or classified as white in terms of racial or ethnic characteristics, often in the context of discussing racial demographics within educational institutions.

Obesity

A medical condition characterized by excess body fat, increasing the risk of health problems.