Examlex
A(n) ____ is a specialized group of consumers with a structured set of social relationships centered around a particular brand.
Holt-Winters
A forecasting method that addresses seasonality by applying exponential smoothing to both the level and the trend of the data.
Qualitative Methods
Research techniques that collect data that is not in numerical form such as interviews, observations, and textual analysis.
Judgmental Forecasting
A forecasting method that relies on intuitive judgments, opinions, and subjective estimates rather than on rigorous mathematical models.
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