Normative Influence Affects ____,Which Is the Likelihood That Consumers Will

question 68

Multiple Choice

Normative influence affects ____,which is the likelihood that consumers will buy what others in their group buy.

• A) brand-choice congruence
• B) consumer socialization
• C) product choice probability
• D) product category probability
• E) consumer compliance

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Definitions:

Bureaucratization

The process by which an organization becomes increasingly governed by formal rules and standards, leading to structured and often complex administrative procedures.

Religious Groups

Communities formed around shared beliefs and practices pertaining to the worship of a deity or deities and the moral values associated with such beliefs.

Charismatic Leadership

A style of leadership characterized by a leader's exceptional personal qualities that inspire loyalty, enthusiasm, and devotion among followers.

World Religions

A categorization of various faith traditions globally, covering major religions such as Christianity, Islam, Hinduism, Buddhism, and Judaism, among others.