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Channel of Distribution
The route or path through which goods and services flow from the producer to the consumer, including intermediaries such as wholesalers and retailers.
Inbound Marketing
Inbound marketing is a strategy that focuses on attracting customers through relevant and helpful content and adding value at every stage in the customer's buying journey, as opposed to traditional outbound marketing techniques.
Pull Marketing
A strategy that aims to create demand for products and services, drawing consumers to the brand.
Brand Image
The perception or belief held by consumers about a brand's qualities, attributes, and characteristics.
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