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Define instrumental needs and expressive needs; explain which types of groups are most likely to meet these different types of needs.
Societal Culture
The shared values, norms, beliefs, and practices that characterize a society or social group, influencing the behavior and attitudes of its members.
Opt-in
A consent-based method where individuals voluntarily agree to receive marketing communications or participate in services.
Opt-out
A policy or system allowing users or participants to withhold their participation or consent actively, often used in marketing to unsubscribe from mailing lists or services.
Ethical Conduct
Making decisions and taking actions aligned with moral principles and standards of behavior in both personal and professional settings.
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