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Discuss the groups included in categories like Latino/Latina and Hispanic. Why is use of a single ethnicity to represent these groups problematic?
Social Media Command Center
A dedicated strategy and technology hub for monitoring social media channels and managing brand interactions in real-time.
Marketing Objectives
Specific goals set by a business or organization aiming to promote its products, services, or brand to consumers.
Visual Monitoring
The practice of observing and analyzing visual data, such as images or videos, to gather insights or monitor for specific criteria.
Viewthrough
A metric used in digital advertising to track the number of users who view an ad but do not click on it, yet later perform a desired action related to the ad.
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