In General, Which of These Stereotypes Is Often Applied to Men

question 7

Multiple Choice

In general, which of these stereotypes is often applied to men and women at the bottom of the race and class stratification system?

• A) They have dangerous or uncontrollable sexual behavior.
• B) They are passive and compliant.
• C) They are virginal or inexperienced.
• D) They are asexual or uninterested in sexual activity.

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Definitions:

Demographics

Statistical data relating to specific populations, including information on age, gender, income, education level, and ethnicity, among other variables.

Psychographics

The study and classification of people according to their attitudes, aspirations, and other psychological criteria, often used in marketing to understand consumer behavior.

VALS System

Stands for Values, Attitudes, and Lifestyles system; it is a proprietary research methodology used for psychographic market segmentation and research.

VALS Typology

A classification system that segments consumers based on their values, attitudes, and lifestyles to predict behavior.