Systems Such as Mosaic and PRIZM NE Group Areas and Neighborhoods

question 96

Multiple Choice

Systems such as Mosaic and PRIZM NE group areas and neighborhoods into more precise clusters based on

• A) the size of the area.
• B) the contiguity of the areas.
• C) the ease of collecting data in the areas.
• D) consumption and demographic characteristics.
• E) advertising expenditures.

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Definitions:

Chi-square Statistic

A statistical measure used to assess the differences between categorical variables in a contingency table.

Expected Frequencies

The theoretically calculated frequencies of outcomes or categories in a statistical experiment based on the probability model.

Nonparametric Statistical Tests

Statistical tests that do not assume a specific distribution for the data, useful for ordinal or non-normally distributed interval data.

Population Parameters

Numerical characteristics that describe various aspects of a population, such as its mean or variance.