The Primary Benefit of Clusters Is That They Allow Marketers

question 100

Multiple Choice

The primary benefit of clusters is that they allow marketers to

• A) raise the ability of consumers to process information.
• B) change the decision-making processes of consumers.
• C) segment and target consumers more effectively.
• D) reach a wider area of consumers by advertising.
• E) encourage the peripheral processing of marketing communications.

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Definitions:

Exempt Research

A category of research that is exempt from federal regulations because it involves minimal risk to participants, such as surveys or educational tests.

Crime Rates

The number of crimes reported in a given area over a specified period of time, often expressed per a unit of population.

Fraud

Intentional deception or misrepresentation made for personal gain or to damage another individual.

Documented Records

Official records and documents that have been recorded, collected, and preserved as evidence or information.