How Does State Farm Attempt to Reach Generation X Consumers

question 50

Multiple Choice

How does State Farm attempt to reach Generation X consumers?

• A) with creative TV ads that air during major sporting events such as the Super Bowl and World Series
• B) by continually updating its website with content of interest to Xers
• C) by sponsoring extreme sporting events and teams
• D) by running fast-paced ads on Rollingstone.com and other websites that target Xers
• E) by posting videos on Facebook and MySpace

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Definitions:

Age-Related Decline

The natural decrease in physical, cognitive, and psychological function that occurs as individuals grow older.

Processing Speed

The rate at which an individual can take in information, make sense of it, and begin to respond, often assessed in cognitive and psychological tests.

Psychological Distress

A state of emotional suffering characterized by symptoms of depression, anxiety, and a perceived inability to cope with the demands of life.

Menopause

The time in a woman's life when her menstrual periods permanently stop and she is no longer able to bear children, typically occurring between the ages of 45 and 55.