Why Do Marketers Target Specific Age Cohorts

question 24

Short Answer

Why do marketers target specific age cohorts?

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Definitions:

70-20-10 Model

A learning and development model suggesting that individuals obtain 70% of their knowledge from job-related experiences, 20% from interactions with others, and 10% from formal educational events.

Workplace Learning

The process of acquiring new skills or knowledge in a working environment, contributing to professional development.

Adult Learning

The practice of engaging adults in structured and deliberate learning activities, emphasizing the importance of how adults learn differently from children due to their vast experiences.

Self-Directed

A learning approach where individuals take charge of their own educational process, setting goals, materials, pace, and evaluation.