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From a customer service perspective, one of the four important characteristics for global markets and strategy is that companies need to attempt to standardize to reduce complexity, but they have to recognize that global markets need some customization.
Cost-Volume-Profit
An accounting method used to determine the effects of changes in costs and volume on a company's profits.
Marginal Analysis
An examination of the additional benefits of an activity compared to the additional costs incurred by that same activity.
Price-Setting Process
The method by which a company determines the selling price of its products or services, involving cost analysis, market demand, and competitor pricing strategies.
Aggressive Competition
A market situation characterized by businesses actively seeking to attract customers by using assertive tactics beyond typical marketing and advertising strategies.
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