VALS Is a Psychographic Tool Used to Create Consumer Segments

question 97

True/False

VALS is a psychographic tool used to create consumer segments based on consumers' resources and motivations.

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Definitions:

Freud

Sigmund Freud was an Austrian neurologist and the founder of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Strength and Vulnerability Integration Theory

A theory suggesting how factors of strength and vulnerability interact within individuals, influencing their ability to cope with stresses and challenges.

HPA Axis

The HPA axis is the hypothalamic-pituitary-adrenal axis, a complex set of direct influences and feedback interactions among three endocrine glands that control reactions to stress and regulate many body processes, including digestion, the immune system, mood and emotions, and energy storage and expenditure.

Emotions

Intricate mental states that encompass three unique elements: an individual's internal experience, a reaction within the body, and an outward expression or action.