Consumers in University Towns Can Be Clustered into Several Lifestyle

question 27

Multiple Choice

Consumers in university towns can be clustered into several lifestyle groups,including fraternity row,granolas,graduate couples,and hangers on.This is an example of a description of consumers by

• A) demographics.
• B) psychographics.
• C) SES.
• D) socioeconomic status.
• E) physiological spending patterns.