Bonanza Is a Website That Enables Sellers to Hold Auctions

question 20

Multiple Choice

Bonanza is a website that enables sellers to hold auctions for their items or products. Bonanza is an example of a(n) :

• A) sell-side system.
• B) business-to-business sales system.
• C) online trading community.
• D) online marketplace.

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Definitions:

Targeting

The process of identifying and directing marketing efforts at a specific segment of the market that is most likely to purchase a product or service.

Marketing Planning Process

A systematic approach to identifying opportunities, setting objectives, developing strategies, and outlining action plans to achieve marketing goals.

Mission Statement

A formal summary of the aims and values of a company, organization, or individual.

Slotting Allowances

Fees paid by manufacturers to retailers for securing shelf space for new products, ensuring visibility in stores.