What Are the Steps in the CRM Process

question 18

Multiple Choice

What are the steps in the CRM process?

• A) Segment customer base, then measure service, and improve
• B) Segment customer base, then identify service/package
• C) Measure service, then improve
• D) Segment customer base, identify service/package, then measure service, and improve

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Definitions:

Compounded Annually

Interest on an investment that is calculated once per year, taking into account the interest that has accumulated up to that point.

Compounded Daily

The process of calculating interest on both the initial principal and the accumulated interest from previous periods, with the compound frequency being every day.

Federal Deposit Insurance Corporation

A U.S. government agency that insures deposits in banks and thrift institutions for at least $250,000 per depositor, per bank.

Compounded Monthly

The process of calculating interest on both the initial principal and the accumulated interest from previous periods, applied on a monthly basis.