All of the Following Could Make a Product or Service

question 55

Multiple Choice

All of the following could make a product or service an innovation except if it

• A) involves only new marketing communications pitches.
• B) is new to the marketplace.
• C) is perceived as new by consumers.
• D) is defined as new by a certain segment.
• E) involves changes in consumption patterns.

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Definitions:

Balanced Scorecards

A strategic planning and management system used for aligning business activities to the vision and strategy of the organization.

Domains

Refers to specific areas of interest, expertise, or activity, such as technology, biology, or education, which are used for organizing knowledge or resources.

Performance

The level of accomplishment of a given task measured against preset known standards of accuracy, completeness, cost, and speed.

Aggregation

The process of combining multiple pieces of data or information into a single group or summary value.