Some Have Criticized the Five-Category Scheme of Adopter Groups Because

question 7

Multiple Choice

Some have criticized the five-category scheme of adopter groups because it assumes that

• A) people are rational individuals.
• B) there are the same five categories for every innovation.
• C) people can recall a lot of information.
• D) people are cognitive misers.
• E) the number of consumers who adopt an innovation form an S-shaped curve.

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Definitions:

Health Care Benefits

Advantages or coverage provided by insurance or employers that contribute to the cost of medical care and services.

Major Reduction

A significant decrease or cutback in size, amount, or strength of something.

Indirect Strategy

A communication approach that presents the main message after providing explanations, justifications, or background information.

Social Media

Social media encompasses digital platforms and technologies that enable users to create, share content, and participate in social networking.