Social Marketers Have Been Active in Persuading Consumers to Adopt

question 88

Multiple Choice

Social marketers have been active in persuading consumers to adopt energy conservation,smoke-free workplaces,and abstinence from drugs.These are best thought of as ____ innovations.

• A) product
• B) ethnic emblem
• C) service
• D) idea
• E) product attribute

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Definitions:

Privacy

Pertains to the right of individuals to keep their personal information secure and free from unauthorized access.

Online Conduct

The manner in which individuals or organizations behave on the internet, including actions and ethical considerations.

Legal Actions

Formal steps taken within the judicial system to enforce or protect rights, or to seek redress or remedies for wrongs.

E-mail Ads

Advertisements sent to potential customers through electronic mail as part of a marketing strategy.