A Discontinuous Innovation Is Defined as a Product That

question 101

Multiple Choice

A discontinuous innovation is defined as a product that

• A) cannibalizes other products.
• B) disrupts consumers' lives.
• C) disrupts a firm's marketing operations.
• D) is so new that we have never known anything like it before.
• E) is a hedonically schematic innovation.

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Definitions:

Cognitive Therapies

A category of psychotherapeutic treatments that emphasize understanding and changing thought patterns and behaviors to treat psychological disorders.

Psychodynamic Therapy

A therapeutic approach that focuses on the psychological forces that underlie human behavior, feelings, and emotions, and how they might relate to early experiences.

Systematic Desensitization

A behavioral therapy technique used to reduce phobic reactions and anxiety through gradual exposure to the feared object or situation paired with relaxation exercises.

Relationship Patterns

Repeated ways in which an individual interacts and forms connections with others, often based on past experiences.