Some Have Criticized the Five-Category Scheme of Adopter Groups Because

question 7

Multiple Choice

Some have criticized the five-category scheme of adopter groups because it assumes that

• A) people are rational individuals.
• B) there are the same five categories for every innovation.
• C) people can recall a lot of information.
• D) people are cognitive misers.
• E) the number of consumers who adopt an innovation form an S-shaped curve.