Although "Omni-Channel" Supply Chains Have Developed in Response to a Continually

question 24

True/False

Although "omni-channel" supply chains have developed in response to a continually increasing range of customer needs and preferences, this concept has had relatively little effect on logistics and supply chain networks.

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Definitions:

Market Segments

Subsets of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities like needs or behavior.

Marketing Programs

Structured plans or campaigns that are designed to fulfill the objectives of a marketing strategy, comprising various promotional and operational activities.

Tactical Planning

Short-term, specific planning that supports strategic planning, focusing on the actions and resources needed to achieve specific objectives.

Value Propositions

Statements that explain how a product or service solves a need, highlights its benefits, and why it's better than the competition.