Examlex
The ________________________________________ is a well-known rating scale that is used to determine the quality of infant-toddler programs.
Peripheral Route
A concept in persuasion that refers to the influence of cues that are not directly related to the message content, such as the attractiveness or credibility of the source.
Central Route
A pathway of persuasion that involves thoughtful consideration of the arguments presented, leading to lasting attitude change.
Cognitive Dissonance
A psychological phenomenon involving conflicting attitudes, beliefs, or behaviors that cause mental discomfort leading to an alteration in one of the attitudes, beliefs, or behaviors to reduce the discomfort.
Self-Perception Theory
A theory suggesting that individuals develop their attitudes and feelings by observing their own behavior and concluding what attitudes must have caused them.
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