Marketers and Ad Agencies Match Products with Groups Through Target

question 12

Multiple Choice

Marketers and ad agencies match products with groups through target marketing.They communicate the relationship between the brand and the characteristics of target consumers.This is an example of cultural meaning that gets

• A) displaced.
• B) associated with the consumer behavior habits of the reference group.
• C) transferred to the product.
• D) associated with the consumer behavior habits of the cultural group.
• E) transferred to other individuals within a reference group.