As Emblems,consumers Use Products to

question 8

Multiple Choice

As emblems,consumers use products to

• A) satisfy functional needs.
• B) satisfy hedonic needs.
• C) communicate with the groups to which they belong.
• D) search for information from various reference groups.
• E) satisfy utilitarian needs.

---

Definitions:

Feature Processing

In psychology, feature processing is the method through which the brain identifies and processes distinct elements of an object or scene, such as color, shape, or motion.

Top-Down Processing

An approach to perception that involves higher-level cognitive processes, such as expectations and previous knowledge, to interpret sensory information.

Müller-Lyer Illusion

A visual illusion in which two lines of the same length appear to be of different lengths because of the addition of inward or outward facing wings at the ends of the lines.