Marketers and Ad Agencies Match Products with Groups Through Target

question 12

Multiple Choice

Marketers and ad agencies match products with groups through target marketing.They communicate the relationship between the brand and the characteristics of target consumers.This is an example of cultural meaning that gets

• A) displaced.
• B) associated with the consumer behavior habits of the reference group.
• C) transferred to the product.
• D) associated with the consumer behavior habits of the cultural group.
• E) transferred to other individuals within a reference group.

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Definitions:

Ethical Issues

Moral challenges or dilemmas that arise in a professional, civil, or personal context, often requiring careful consideration and judgment.

Cultural Adaptation

The process by which individuals or groups adjust and change their cultural behaviors and practices to fit into a new or different cultural environment.

Gay Marriage

The legal or socially recognized union of two individuals of the same sex, also known as same-sex marriage.

Material Culture

The physical objects, resources, and spaces that people use to define their culture, including buildings, artwork, tools, and clothing.