Miller Found It Necessary to Position the "Lite" in Miller

question 28

Multiple Choice

Miller found it necessary to position the "Lite" in Miller Lite beer as meaning "less filling" not "diet." The former was seen as appropriate for men,whereas the latter connotation made the beer appear more feminine.Miller was grappling with

• A) socialization.
• B) symbol development.
• C) symbol removal.
• D) role characterization.
• E) cultural consumerism.

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Definitions:

Abstract

An idea or concept formed by mentally isolating particular qualities; pertaining to theoretical considerations rather than practical.

Beverage

A beverage is any type of drinkable liquid.

Liquid

A state of matter characterized by a fixed volume but no fixed shape, with molecules that are closely packed but can move past each other.

Referent

The actual thing or entity in the world that a word, phrase, or symbol represents or refers to.