What Are Cultural Categories and How Do They Affect Consumer

question 63

Short Answer

What are cultural categories and how do they affect consumer behavior?

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Definitions:

Eye-Tracking Headgear

A device used to measure where and how movement of the eyes occurs, often used in psychological and neuromarketing research.

Autism

A developmental disorder characterized by challenges with social interaction, communication, and restricted or repetitive behaviors.

Joint Attention

A form of shared attention between two or more individuals towards an object or event, crucial for social and language development.

Ecological View

The view, proposed by the Gibsons, that people directly perceive information in the world around them. Perception brings people in contact with the environment so that they can interact with and adapt to it.