____ Is Generally Used to Describe a Chart That Answers

question 12

Multiple Choice

____ is generally used to describe a chart that answers three questions: What do we know? What do we want to know? and What did we learn?

• A) KFW
• B) KFC
• C) KWL
• D) KLL
• E) None of the above

Understand the importance and processes of pretesting and posttesting in advertising copy.

Differentiate between various types of advertising agencies and their services.

Recognize the distinctions between sales promotions tools such as coupons, deals, contests, and sweepstakes.

Outline the steps to develop an effective advertising program.

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Definitions:

Unprepared

A state of not being ready or equipped to deal with a particular situation or task.

Purpose Statement

The statement in a proposal or a report specifying the organizational problem, the technical questions that must be answered to solve the problem, and the rhetorical purpose of the report (to explain, to recommend, to request, to propose).

Supporting Evidence

Information or data that corroborates, confirms, or strengthens a claim, theory, or argument, providing a solid base for conclusions.

Oral Presentation

A spoken presentation or speech delivered to an audience for the purpose of sharing information, persuading, or instructing.