Some Researchers Suggest That Marketers ____,Creating Insatiable Desires for New

question 21

Multiple Choice

Some researchers suggest that marketers ____,creating insatiable desires for new products and services that can lead to a temptation to steal.

• A) rely too much on word-of-mouth for promotion
• B) rely too much on feature displays in retail stores
• C) promote too much through sales and coupons
• D) promote too much through free samples and not enough through coupons or sales
• E) stimulate unfulfilled aspirations for enticing products

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Definitions:

Dependent Variable

The outcome the researcher is interested in measuring.

Confounding Variable

An outside influence that changes the effect of a dependent and independent variable being examined in an experimental study, potentially skewing results.

Problems

Issues, obstacles, or challenges that need to be dealt with or overcome.

Study

The act of dedicating time and attention to gaining knowledge on a subject through reading, practice, or observation.