When Consumers Provide Detailed Purchasing Information to a Catalog Company,the

question 93

Multiple Choice

When consumers provide detailed purchasing information to a catalog company,the result can be a customized catalog for each consumer.Which of the following is not a benefit of this marketing practice?

• A) It eliminates waste by allowing consumers to receive direct mail targeting them.
• B) It better matches offerings to consumers' needs.
• C) It keeps costs down so that savings may be passed to the consumer.
• D) It helps marketers more accurately identify products that can meet consumers' needs.
• E) It is an invasion of consumers' privacy.

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Definitions:

"Buy" Tactic

A strategy in investment or marketing, suggesting the acquisition of assets or products as a beneficial move.

White-Label Goods

Products produced by one company that another company rebrands to appear as if they had made it.

Import Tariffs

Taxes imposed by a government on goods and services imported into a country.

Joint Ventures

A business arrangement in which two or more parties agree to pool their resources for the purpose of accomplishing a specific task.