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Marketers Have Access to an Increasing Variety of Data About

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Marketers have access to an increasing variety of data about customers.Where does this information come from?


Definitions:

Moral Hazard

The situation in which one party is inclined to take risks because the negative consequences of the risk will be borne by another party.

Money-Back Guarantee

A money-back guarantee is a promise from a seller to refund a buyer's purchase price if the product sold does not satisfy the buyer's expectations.

Pairwise Voting

A voting system where candidates are compared in pairs, and the winner is determined by who wins the most individual comparisons.

Information Search

The process by which individuals seek and gather information about options or solutions before making a decision.

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