The Following Items Measure the Extent to Which Americans Are

question 29

Multiple Choice

The following items measure the extent to which Americans are willing to associate with extraterrestrials. It's OK if my child marries an extraterrestrial. It's OK to have an extraterrestrial for a friend. It's OK to have an extraterrestrial living on the block. It's OK to have an extraterrestrial living in my state. These items illustrate a: ​

• A)Guttman scale
• B)Bogardus social distance scale
• C)Thurstone scale
• D)Likert scale
• E)Semantic differential scale

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Definitions:

Business Model

A conceptual structure that supports the viability of a business and explains how it operates, makes money, and delivers value to stakeholders.

New Venture

The act of embarking on a new business endeavor that typically involves risk and innovation.

Value

The importance, worth, or usefulness of something to a consumer, often reflected in their willingness to pay for a product or service.

Technological Component

Refers to the technical elements or aspects in a system, product, or process, often involving hardware, software, or both.