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Describe at least three different scales that are used in social research. How are they similar and different?
Potential Markets
Describes segments or groups of consumers that a business has not yet served but could potentially engage and sell its products or services to.
Due Diligence Reports
Comprehensive assessments conducted to evaluate the business’s legal, financial, and operational status before entering into an agreement or transaction.
Investment Proposals
Documents that outline detailed plans for spending capital with the intent of generating returns or profits.
Informational Reports
Reports aimed at providing facts and data without rendering opinions or recommendations.
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